Promotion Engine

Power payments‑native, real-time incentive orchestration that drives loyalty and spend with every transaction

A promotion engine that evaluates every transaction in real time and applies precise, personalised incentives at the moment of payment—at global scale

Execute targeted point-of-sale promotions, both online and in physical stores, by leveraging advanced segmentation, historical data, and real-time shopping cart information. 

Easily target, engage and retain customers based on their specific shopping behaviours in real time with POS, ECR, eCommerce and Mobile Commerce native architecture.

Features and Capabilities

Power up your omni channel engagement with the most robust targeted promotion capabilities

  • Point Incentives

    Boost engagement and revenue with dynamic points promotions.

  • Discount Mechanisms

    Design targeted discount offers to reach the right customers at the right time

  • Coupon Distribution

    Quickly design and implement powerful coupon promotions.

  • Wallet Top-up

    Reward top-ups and spending with cashback promotions

  • Cashback

    Encourage repeat purchases with dynamic cashback offers

  • Coalition

    Expand reach and revenue with collaborative multi-merchant promotions

  • Sign Up

    Attract new customers with exclusive sign-up incentives.

  • Referrals

    Turn customers into advocates with referral promotions.

  • Geofencing

  • Gamification

  • Tier-based mechanics

  • Cart and SKU-level campaign creation

Build the next era of your enterprise

Design, launch, and orchestrate personalised, SKU‑ and basket‑level incentives with complete accuracy and control.

6 steps to expand and win in every market. 

1

Set your
Rules & Conditions

2

Select
Target Customers

3

Add
Promo Eligible Stores

4

Add
Promotion Products

5

Set Communication Preferences

6

Approve
your
Promo

Click-to-build functionality to design captivating promotions

Our user-friendly interface empowers you to construct and optimise intricate promotions in real time, providing unparalleled flexibility without requiring any coding skills.​

Accelerate your time-to-market by utilising a variety of rules and templates, allowing for efficient promotions creation through predefined combinations. ​

Minimise errors and ensure security with a comprehensive set of user roles and permissions, granting controlled access to relevant stakeholders.

Take control of your promotion launch timeline with the ability to schedule promotions in advance, launch them last minute, or set up evergreen promotions that trigger automatically. ​
 

Stay ahead of the competition and seise opportunities with our dynamic promotion management capabilities.​

Omni channel rewards that delight customers

Seamlessly connect and track rewards in multi-brand, multi-market and multi-channel environments with ease

The Promotion Engine is designed to connect and track rewards issued across various channels such as cash registers, point-of-sale (POS) terminals, online platforms, in-app experiences, and customer service tools. This integration ensures a cohesive and consistent reward redemption experience for your customers, regardless of their interaction channel.

Leverage the Promotion Engine to track and monitor every customer interaction. And connected with the Intelligence suite all relevant data is consolidated, enabling you to derive actionable insights and make informed business decisions. 

 

Supercharge conversions with cart-level promotions

Enhance sales and drive personalisation by leveraging our advanced promotion engine to apply targeted offers at the shopping-cart level.

Boost your average order size by precisely targeting specific products or categories based on customer preferences and behaviors.​ Effortlessly implement pro-rata discounts across multiple items, and reward certain items in the Cart with cashback and/or points.​ Tailor our solution to seamlessly integrate with your business’s unique use case, ensuring a customised and optimised experience that aligns with your specific requirements. ​

Leverage 600+ APIs to integrate with any system

Take advantage of our API Studio with extensive integrations, allowing you to connect all your data sources effortlessly. Benefit from a unified view of customer interactions and unlock the full potential of your reward programs with streamlined data integration and management.

Under the hood

A deep dive into
The Extra Platform

Explore Use Cases

Tıkla Gelsin achieves 50% loyalty penetration and 95% repeat purchases across 1,800+ QSRs 0 Loyalty Penetration…
Gratis boosts basket revenue by 35% and grows to 3.5M active loyalty members 0 Increase in…
İnci GS Yuasa grows sales 3X faster than the market with a B2B2C loyalty ecosystem 0…

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