INCI GS YUASA
Award winning project – 5 Stevie Awards
İnci GS Yuasa, a Japanese-Turkish conglomerate in the automotive, heavy-duty and marine vehicles Battery Sector exporting to over 80 countries in 4 continents' industries
İnci GS Yuasa chose to work with Extra360 to establish a Sales Tracking, Dealer Acquisition and Loyalty Management Program
Extra360 created the program called “BirİNCİ KART” on Extra360 Loyalty Infrastructure enable:
- Track each and every individual Battery Sale through each Dealer
- Grant product purchase guarantee directly to the consumer
- Provide road assistance directly to the consumer with each sale Incentivise the Dealers according to their sales performance at the sales moment
- Provide bonus redemption and cross-promotion offers for Dealers over a private e-commerce site.
- İnci GS Yuasa sales grew 16% YoY while the sector was growing 5%
- Dealers got engaged and motivated with the personalised incentive system tangibly reflected in their sales.
- İnci GS Yuasa, during the first 3 months of the program activated 25,000 e-guarantee and road assistance services, before the program, the total activation in 19 months was 24,000.
- Today with BİRİNCİ Program, dealers are providing consumer data regularly, and numbers are increasing over 20% Month on Month.
İnci GS Yuasa is recognised in its sector for creating the first and only Loyalty Program linking B2B and B2C Loyalty Mechanics.